SPD 684: Sports Product Design Research Methodology and Innovation Process Studio (6 credits)
This foundational level course focuses on design theories and methodologies as applied to sports product design. Each student in the course will follow a case study to understand history, manufacturing, trends, environmental and athlete insights, related to the design of a specific product. The studio format allows students the opportunity to translate product design insights into new product ideas. Offered each fall for first-year Sports Product Design students.
SPD 650: Sports Product Materials and Manufacturing (3 credits)
This course will introduce students to the foundational theories, factors, and processes necessary to effectively bring new, innovative sports product design ideas to reality. Students will learn about the interconnected issues of material properties, practical use and the market, and learn theories and methods that will allow them to successfully bring innovative ideas from design to production. Offered each winter for first-year Sports Product Design students.
SPD 685: Product Design Studio I (6 credits)
This studio is the first of three courses in which students will use theories in ergonomics/fit, materials, physiology/gender, physics/kinetics, electronics/energy sustainability, safety, business and creative problem solving methods to explore and push the boundaries of new design solutions in the field of sports product design. This studio course focuses on soft goods (textiles and other flexible materials), and is offered each winter for first-year Sports Product Design students.
SPD 686: Product Design Studio II (6 credits)This studio course is the second in a series of three courses in which students will use theories in biomechanics/mechanics, ergonomics/fit, design, research, business, sustainability, materials science and creative problem solving methods to explore and push the boundaries of footwear design solutions in the field of sports product design. This studio course is offered each spring for first-year Sports Product Design students.
SPD 687: Product Design Studio III (6 credits)
This studio is the third in a series of three courses in which students will use theories in physics/mechanics/aerodynamics, physiology/thermoregulation, ergonomics/fit, materials science, medical/neurological, sustainability, transportation and creative problem solving methods to explore and push the boundaries of new hard goods design solutions in the field of sports product design. This course is offered each fall for second-year Sports Product Design students.
SPD 688: Sports Product Design Innovative Project Strategy Development Studio (6 credits)
This studio is the first part of a two-term capstone sequence focusing on the alignment of design, materials, science, sustainability, research, and business theories to create an innovative product and expand new knowledge in the field of sports product design. This course focuses on the development of a sports design product innovation opportunity to be developed in SPD 689. Offered each winter for second-year Sports Product Design students.
SPD 689: Collaborative Creation and Launch Studio (9 credits)
This studio is the second part of a two-term capstone sequence focusing on further development and execution of the proposal prepared in SPD 688, in collaboration with mentors working in the design and production field, to prepare an actual-size product model, perform usability testing, and develop a packaging and branding design for a final exhibition. This courses is offered each spring for second-year Sports Product Design students.
SBUS 645: Sports Product (3 credits)
Examines the companies and organizations of the international sports product industry: manufacturing innovation, company management, branding, retail and wholesale. Taken by first-year Sports Product Design students in fall.
HPHY 610/631: Human Performance and Sports Products (3 credits)
Exploration of sciences of human performance: physiology and kinesiology, which inform the Sports Product Industry at the level of product development, product design and marketing. Taken by first-year Sports Product Design students in fall.
J 626: Strategic Marketing Communication (4 credits)
Examination, evaluation, and integration of advertising, public relations, sales promotion, direct marketing, social media, sponsorship and events, packaging, customer service, and personal selling. Taken by second-year Sports Product Design students in winter.
J 616: Introduction to Strategic Communication Marketing (4 credits)
Discussion of fundamental marketing concepts from the perspective of the manager. Analysis of complex marketing challenges in research, segmentation, targeting, pricing, distribution, and branding. Spring term.
J 621: Foundations of Strategic Communication (4 credits)
Reviews major theories, models, and practices in strategic communications. Theoretical topics include media effects and persuasion as applied to public relations, advertising, and other strategic communication. Fall term.
J 624: Strategic Communication (2 credits)
Explores problems and specialized skills needed in strategic communication management. Examples include crisis communications, creativity in business, corporate social responsibility. Term offerings vary each year.
MGMT 614: Strategic Management (3 credits)
Analysis of industries and companies, development of competitive and cooperative strategies, analysis of the special demands of alternative social, technological, and international contexts. Spring term.
MGMT 625: New Venture Planning (3 credits)
Students identify and research a business opportunity, develop and present a professional start-up business plan that includes market, competitor, cash flow, and financial analyses. Fall term.
MGMT 641: Industrial Ecology (3 credits)
Takes a systems approach to the design and manufacture of products and delivery of services with minimized ecological impact. Fall term.
ACTG662 Strategic Cost Management (4 credits)
Theory and application of management accounting techniques to decisions made under uncertainty in complex business environments. Winter term.
The curriculum is 42 credits in Sports Product Design, 10 credits from Business/Management, Human Physiology, and Journalism/Communication, and a minimum of 6 credits of electives from Accounting, Journalism, and Management.